A website for UK based Recruitment Company

Two different user experiences for 2 different customers

Client :

SkillRecruit

Industry :

Recruitment

Location :

Timeline :

4 Weeks

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Preview

Overview:

SkillRecruit has 20 years of placements behind it and a group of companies around it. Its website still looked like a printed brochure. The goal was a redesign that matched the firm's real standing and gave employers and candidates a clear route in.

SkillRecruit has 20 years of placements behind it and a group of companies around it. Its website still looked like a printed brochure. The goal was a redesign that matched the firm's real standing and gave employers and candidates a clear route in.

SkillRecruit has 20 years of placements behind it and a group of companies around it. Its website still looked like a printed brochure. The goal was a redesign that matched the firm's real standing and gave employers and candidates a clear route in.

Our approach:

Three decisions shaped the redesign. Action over description, since the old site explained services while the new one helps people act on them. Two clear paths from the first screen, one to hire and one to be hired. And proof over claims, with client logos, awards and real reviews doing the work that adjectives used to do.

Three decisions shaped the redesign. Action over description, since the old site explained services while the new one helps people act on them. Two clear paths from the first screen, one to hire and one to be hired. And proof over claims, with client logos, awards and real reviews doing the work that adjectives used to do.

Three decisions shaped the redesign. Action over description, since the old site explained services while the new one helps people act on them. Two clear paths from the first screen, one to hire and one to be hired. And proof over claims, with client logos, awards and real reviews doing the work that adjectives used to do.

Before

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After

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Hero Section Design Strategy

Hero section is called “Hero” for a reason, it is the most important section of the website. 75% of the viewers will not scroll past the hero section. So that one section should tell “who we are”, “why they should choose us” and “how to do the desired action”

Design System

This is how we start a project

Results

The results we got for the client.

Result 1

Boosted online appointment bookings by 50% after the redesign went live.

Result 2

Created a calm, modern brand identity that resonated with patients and built lasting trust.

Result 3

Achieved a 40% increase in average session duration through clearer content and navigation.

Such an amazing and creative team to work with, their designs are very good. The website they have built for our company is very interactive and futuristic. what stood out the most was their positioning of our brand.