A Website for a Kidney Hospital that existed for 40 years

A surgeon with rare credentials. A site built to match.

Client :

HKC

Industry :

Healthcare

Location :

India

Timeline :

4 Weeks

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Preview

Overview:

HKC Hospital, the Hyderabad Kidney Centre, is a 200-bed kidney and urology hospital in Malakpet, treating patients since 1999. Patients arrive searching for a condition or a treatment, not a hospital name, so the goal was to give every condition, treatment and speciality a place of its own.

HKC Hospital, the Hyderabad Kidney Centre, is a 200-bed kidney and urology hospital in Malakpet, treating patients since 1999. Patients arrive searching for a condition or a treatment, not a hospital name, so the goal was to give every condition, treatment and speciality a place of its own.

HKC Hospital, the Hyderabad Kidney Centre, is a 200-bed kidney and urology hospital in Malakpet, treating patients since 1999. Patients arrive searching for a condition or a treatment, not a hospital name, so the goal was to give every condition, treatment and speciality a place of its own.

Our approach:

We built the site around how patients arrive: by condition, by treatment, by doctor, or by area. Each gets a page of its own, and because kidney care is often urgent, calling or booking an appointment is reachable from anywhere on the site.

We built the site around how patients arrive: by condition, by treatment, by doctor, or by area. Each gets a page of its own, and because kidney care is often urgent, calling or booking an appointment is reachable from anywhere on the site.

We built the site around how patients arrive: by condition, by treatment, by doctor, or by area. Each gets a page of its own, and because kidney care is often urgent, calling or booking an appointment is reachable from anywhere on the site.

Hero Section Design Strategy

Hero section is called “Hero” for a reason, it is the most important section of the website. 75% of the viewers will not scroll past the hero section. So that one section should tell “who we are”, “why they should choose us” and “how to do the desired action”

Design System

This is how we start a project

Results

The results we got for the client.

Result 1

Boosted online appointment bookings by 50% after the redesign went live.

Result 2

Created a calm, modern brand identity that resonated with patients and built lasting trust.

Result 3

Achieved a 40% increase in average session duration through clearer content and navigation.

Pitcrew Agency has built my hospital’s entire digital presence. We are a well established hospital on ground operating for over 30 years but digitally we lacked presence. Right from hospital rebranding, interior signage design to the top quality website. The experience has been great.