A Website Design for a UK 🇬🇧 Based Pharmaceutical Brand

A surgeon with rare credentials. A site built to match.

Client :

Dr.Rajnish Mankotia, Founder, Anosoft.

Industry :

Pharmaceuticals

Location :

Timeline :

4 Weeks

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Preview

Overview:

Anosoft is a physician-led UK pharmaceutical brand producing gut and colorectal medicines, manufactured in Britain. The goal was to build a brand that stands apart from generic pharma packaging, and a website that explains the medicine clearly to patients while staying within the rules that govern healthcare communication.

Anosoft is a physician-led UK pharmaceutical brand producing gut and colorectal medicines, manufactured in Britain. The goal was to build a brand that stands apart from generic pharma packaging, and a website that explains the medicine clearly to patients while staying within the rules that govern healthcare communication.

Anosoft is a physician-led UK pharmaceutical brand producing gut and colorectal medicines, manufactured in Britain. The goal was to build a brand that stands apart from generic pharma packaging, and a website that explains the medicine clearly to patients while staying within the rules that govern healthcare communication.

Our approach:

We built the identity around what makes Anosoft different: physician-led, made in Britain, lower carbon footprint. The site explains the medicine in plain language, links from a QR code on the pack directly to patient information, and every claim was reviewed for compliance before publishing.

We built the identity around what makes Anosoft different: physician-led, made in Britain, lower carbon footprint. The site explains the medicine in plain language, links from a QR code on the pack directly to patient information, and every claim was reviewed for compliance before publishing.

We built the identity around what makes Anosoft different: physician-led, made in Britain, lower carbon footprint. The site explains the medicine in plain language, links from a QR code on the pack directly to patient information, and every claim was reviewed for compliance before publishing.

Hero Section Design Strategy

Hero section is called “Hero” for a reason, it is the most important section of the website. 75% of the viewers will not scroll past the hero section. So that one section should tell “who we are”, “why they should choose us” and “how to do the desired action”

Design System

This is how we start a project

Results

The results we got for the client.

Result 1

Boosted online appointment bookings by 50% after the redesign went live.

Result 2

Created a calm, modern brand identity that resonated with patients and built lasting trust.

Result 3

Achieved a 40% increase in average session duration through clearer content and navigation.

The websites they developed are very well designed, functional and aligned with the vision for each project. Krishna and Shasikalyan have both been particularly professional, approachable and easy to work with. I would happily recommend The Pitcrew to anyone looking for a reliable and capable web-development team. I look forward to collaborating with them further on future projects