A Website redesign for globally renowned Hair Transplant Surgeon

A surgeon with rare credentials. A site built to match.

Client :

Dr Radha Rani

Industry :

Healthcare & Hair Restoration

Location :

India

Timeline :

4 Weeks

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Overview:

Dr. Radha Rani is one of India's first ABHRS and ISHRS certified hair transplant surgeons, with more than 5,000 procedures performed and patients travelling to Visakhapatnam from over 20 countries. Her credentials placed her among the best in the field. Her website did not say so.

Dr. Radha Rani is one of India's first ABHRS and ISHRS certified hair transplant surgeons, with more than 5,000 procedures performed and patients travelling to Visakhapatnam from over 20 countries. Her credentials placed her among the best in the field. Her website did not say so.

Dr. Radha Rani is one of India's first ABHRS and ISHRS certified hair transplant surgeons, with more than 5,000 procedures performed and patients travelling to Visakhapatnam from over 20 countries. Her credentials placed her among the best in the field. Her website did not say so.

Our approach:

In hair restoration, the surgeon is the product, so we made her credentials the foundation of the site and arranged everything else around them. Each of the fifteen procedures has a page of its own, written in the words patients search with, and the structure was designed mobile first, since that is where these decisions are made.

In hair restoration, the surgeon is the product, so we made her credentials the foundation of the site and arranged everything else around them. Each of the fifteen procedures has a page of its own, written in the words patients search with, and the structure was designed mobile first, since that is where these decisions are made.

In hair restoration, the surgeon is the product, so we made her credentials the foundation of the site and arranged everything else around them. Each of the fifteen procedures has a page of its own, written in the words patients search with, and the structure was designed mobile first, since that is where these decisions are made.

Before

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After

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Hero Section Design Strategy

Hero section is called “Hero” for a reason, it is the most important section of the website. 75% of the viewers will not scroll past the hero section. So that one section should tell “who we are”, “why they should choose us” and “how to do the desired action”

Design System

This is how we start a project

Results

The results we got for the client.

Result 1

Increased qualified consultation enquiries by 60% within the first three months of launch.

Result 2

Reduced page load times by 45%, delivering a faster, smoother browsing experience.

Result 3

Improved mobile engagement with a fully responsive, patient-friendly interface.

Working with the team to redesign my website was such a smooth experience. They understood my vision, translated it into a beautiful design, and made sure everything felt professional and easy to navigate. I’m really happy with how the final website represents my work.