A Website Redesign for UK 🇬🇧 based Medical Organization

A Modern organization needs a modern digital home

Client :

Dr. Veerabadhram Garimella, President, BRICSS.

Industry :

Healthcare

Location :

Birmingham, UK

Timeline :

3 Weeks

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Overview:

BRICSS is a UK registered charity supporting colorectal surgeons and trainees through education, mentorship and research. Founded in 2016, the society had built a real community but had no home for it online. The goal was a digital home that carries its work, runs its events, and grows its membership.

BRICSS is a UK registered charity supporting colorectal surgeons and trainees through education, mentorship and research. Founded in 2016, the society had built a real community but had no home for it online. The goal was a digital home that carries its work, runs its events, and grows its membership.

BRICSS is a UK registered charity supporting colorectal surgeons and trainees through education, mentorship and research. Founded in 2016, the society had built a real community but had no home for it online. The goal was a digital home that carries its work, runs its events, and grows its membership.

Our approach:

We gave the society a clear, modern site with the next event front and centre, backed by a countdown. Events, programmes and the gallery are managed by the team from a CMS, registrations and fellowship applications sit one click away, and membership is reachable from every page.

We gave the society a clear, modern site with the next event front and centre, backed by a countdown. Events, programmes and the gallery are managed by the team from a CMS, registrations and fellowship applications sit one click away, and membership is reachable from every page.

We gave the society a clear, modern site with the next event front and centre, backed by a countdown. Events, programmes and the gallery are managed by the team from a CMS, registrations and fellowship applications sit one click away, and membership is reachable from every page.

Hero Section Design Strategy

Hero section is called “Hero” for a reason, it is the most important section of the website. 75% of the viewers will not scroll past the hero section. So that one section should tell “who we are”, “why they should choose us” and “how to do the desired action”

Design System

This is how we start a project

Results

The results we got for the client.

Result 1

Boosted online appointment bookings by 50% after the redesign went live.

Result 2

Created a calm, modern brand identity that resonated with patients and built lasting trust.

Result 3

Achieved a 40% increase in average session duration through clearer content and navigation.

Working with the team to redesign my website was such a smooth experience. They understood my vision, translated it into a beautiful design, and made sure everything felt professional and easy to navigate. I’m really happy with how the final website represents my work.