A dry fruits brand that wanted to feel like a gift, not a grocery aisle.
The Brand set out to bring thoughtfully sourced, high-quality nuts and dry fruits into everyday life. The category is crowded with loud packets and price tags. Prana Giri needed an identity that signalled purity and care at first glance, premium enough for gifting and honest enough for the daily kitchen shelf.
Client
Prana Giri
Industry
Food
Location
Vizag, India
Time Taken
2 Weeks
Prana is life. Giri is the mountain. The brand had to hold both.
The name comes from Vizag, a coastal city where the ocean’s energy meets the stillness of the hills. Prana for vitality, Giri for grounding. Nourishment that energises you and is rooted in nature. So every choice balances the two: a mark that feels organic but precise, and a palette of deep earth lifted by gold.
"Completely satisfied with the Logo, packaging and other design work by Shashi and Pitcrew Team. The designs are very classic and premium just the way i imagined my brand. "
Gn Rao, Founder, Prana Giri Nuts