Hyderabad’s first kidney hospital was becoming a super speciality hospital.
Since 1999, HKC was known for one thing: kidney care. In 25 years, almost every patient came through word of mouth. Now it was adding new departments. It needed a brand that showed it had grown, without losing what people already trusted.
Client
Dr. Nishith Reddy
Industry
Healthcare
Location
Hyderabad, India
Time Taken
5 Weeks
A hospital people already knew. Now for more than kidneys.
Many hospitals drop their roots when they grow. HKC’s roots are its biggest strength. So the kidney stays at the heart of the mark, and the name moves from “Hyderabad Kidney Centre” to simply HKC. The initials carry 25 years of trust, and they’re open enough for every speciality that comes next.
"Pitcrew Agency has built my hospital’s entire digital presence. We are a well established hospital on ground operating for over 30 years but digitally we lacked presence. Right from hospital rebranding, interior signage design to the top quality website. The experience has been great."
Dr. Nishith Reddy, Co-owner, Hyderabad Kidney Centre
Anosoft
British-made lactulose, designed to be trusted.
Industry
Pharmaceutical
Location
UK
